Luis J Fuentes

Marketing Technology Leader

Professional Summary

Marketing Technology leader with extensive experience in website implementation, digital strategy, and AI-powered solutions. Combines technical expertise with marketing acumen to drive innovative digital experiences. Expert in leveraging AI tools for content creation, code optimization, and strategic planning. Proven track record in managing cross-functional teams, implementing cutting-edge solutions, and delivering exceptional customer experiences through technology-driven approaches.

Core Competencies

Marketing Technology

Website implementation, Digital strategy, Content management, SEO optimization

AI & Automation

OpenAI integration, AI-powered content creation, Code optimization, Strategic planning

Project Management

Agile methodology, Jira, Confluence, Sprint planning, Backlog management

Technical Leadership

Team management, Cross-functional collaboration, Technical strategy, Global team coordination

Client Relations

Technical consulting, Account management, Customer service escalation

CRM & Customer Success

Salesforce management, Customer engagement tracking, Revenue optimization, Custom reporting, Dashboard creation

Professional Experience

Website Implementation Lead & Development Manager

Boats Group | Miami, FL | June 2017 - Present

Technical Leadership & Product Management

  • Lead global development team (Mexico and Netherlands) managing 500+ websites across multiple platforms:
    • Custom WordPress CMS (Launchpad and Elevate tiers)
    • YachtCloser custom PHP platform
    • International products (YouBoat, YachtFocus)
  • Act as Product Owner in Agile Scrum environment:
    • Define product vision and roadmap
    • Lead sprint planning and review meetings with C-level executives
    • Manage JIRA tickets and story point methodology
    • Coordinate with DevOps for AWS infrastructure optimization
  • Implement AI solutions (OpenAI, Cursor, NotebookLM, Gemini) for content generation, code optimization, and strategic planning

Customer Success & Technical Support

  • Manage customer relationships through Salesforce CRM:
    • Track engagement metrics and create custom reports/dashboards
    • Monitor support cases and implement retention strategies
    • Analyze churn data and revenue metrics
  • Provide technical consultation and support:
    • Guide clients through DNS, domain management, and hosting
    • Train Account Managers and sales teams
    • Create technical documentation and training materials
  • Oversee end-to-end website implementation:
    • Lead new builds and redesigns
    • Coordinate cross-functional teams
    • Ensure quality control and client satisfaction

Website Client Account Partner

Boats Group | Miami, FL | March 2020 - August 2022

  • Managed client relationships and technical support for website maintenance
  • Led website redesign projects and implementation efforts
  • Resolved technical issues and provided comprehensive customer service

Client Account Partner

Boats Group | Miami, FL | June 2017 - March 2020

  • Managed client accounts and provided strategic guidance for digital solutions
  • Collaborated with technical teams to resolve client issues
  • Provided training and support for digital platform success

Client Executive

CompUSA TigerDirect ITsavvy | Miami, FL | September 2005 - February 2016

  • Managed corporate accounts and drove business growth
  • Conducted needs assessments and executed IT service solutions
  • Negotiated vendor contracts and provided technical expertise

Technical Skills

Marketing Technology

WordPress, Custom CMS platforms, Multi-site management, SEO optimization

AI & Integration

OpenAI, Cursor, NotebookLM, Gemini, RESTful APIs, Webhooks

Analytics & SEO

Google Analytics, Search Console, reCAPTCHA, Technical SEO

Web Development

HTML5, CSS3, Responsive design, Cross-browser compatibility

Cloud & Infrastructure

AWS hosting, Cloud deployment, Resource optimization

Web Standards

WCAG 2.1, GDPR, CCPA, Data privacy regulations

Project Management

Jira, Confluence, Agile methodology, Sprint planning

CRM & Support

Salesforce, Customer engagement, Case management, Custom reporting